We designed and developed Blog and New landing pages tailored for Aura Health's paid campaigns, ensuring a seamless user experience and compelling calls to action.

Utilized A/B testing tools to experiment with design variations, boosting Aura Health’s conversion rates by identifying winning combinations.

Implemented third-party marketing integrations, ensuring clear data insights for campaign performance and audience targeting.

Integrated CookieBot for seamless GDPR compliance, ensuring users’ consent preferences were tracked and managed effectively.

Implemented custom event tracking and audience segmentation using Google Tag Manager, enabling Aura Health to gain deeper insights into user behavior. Designed and configured dashboards in Google Analytics to visualize key performance metrics, empowering the team to make data-driven decisions and optimize campaigns effectively.

Integrated and customized Aura Health’s blog using Webflow CMS to create a dynamic and easily manageable content hub. Designed the blog layout to align with their branding, implemented category-based filtering, Dynamic Components insertion using JavaScript, and optimized the structure for SEO to improve organic visibility.